5 Reasons Why 5Ks Matter

Organizing a 5K can feel like a thankless job.

You spend months recruiting volunteers, ordering shirts and medals, checking registration numbers, coordinating vendors, promoting the event and selling sponsorships—only to show up on race day and get yelled at.

If 5Ks were just about running, it would be silly to jump through all the hoops required to make them happen. But 5Ks aren’t just about running.

In a recent blog post—Types of 5Ks: 5 Reasons to Host a Race—I share thoughts on why 5Ks matter. The post is summarized below.

Why Host a 5K?

1. Raise Money for a Great Cause

   1. Successful 5Ks function like annuities —delivering a source of funding every year.

   2. Nonprofits, schools, clubs, and churches raise anywhere from $2K to $500K+ annually from a single event.

2. Bring People Together 

   1. A 5K gives communities a reason to gather—whether it's a local holiday, block party, or just a beautiful Saturday.

   2. Great for cities, schools, businesses, and Rotary Clubs.

3. Keep People Active and Healthy 

   1. Training for a 5K gets people moving.

   2. Healthier people = stronger schools, companies, and communities.

4. Honor the Memory of a Loved One 

   1. Memorial runs offer healing, celebration, and purpose.

   2. Raise funds for scholarships or causes tied to your loved one’s legacy.

5. Generate Profit (Like a Business) 

   1. With smart branding, races can generate cash flow.

   2. Examples include the Hot Chocolate Run Series, HYROX and Diplo’s Run Club.

Read the full blog post.

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