Decision fatigue

“There’s nothing about it that’s rocket science, it’s the millions of little things that drive me nuts.”

I had asked a seasoned race director about the hardest part of organizing a race. And in my experience, her response hit the nail on the head with a hammer.

A PhD is not necessary to organize a race, but you need the right systems, consistent focus and clear communication.

The hard part isn't any single big decision. It's all the little ones.

  • Where do you hang the sponsor banner?

  • Do you offer a discounted price for students?

  • How many award categories should there be?

  • Should packet pickup happen the night before or just on race day?

  • How many shirts do you order?

  • What should the bib and medal design look like?

  • The list goes on.

None of those questions will keep a PhD busy. But when you're answering all of them at once — while managing vendors, coordinating volunteers, communicating with sponsors and worrying about the weather — even the smallest decision can start to feel overwhelming.

At Run The Day, our software was built for simplicity and ease of use — to take decisions off your plate, not add more to it.

We can't handle everything, but we strive to remove some of the noise so you can focus on what matters — organizing a race that brings your community together.

— Ian

Instagram Reel

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Turkey Trot finish line

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Grow your race with price increases

Ian Campbell

Ian Campbell

CEO @ Run The Day
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Run The Day

Uniting communities with 5K races.