I aim to please

"Ian, I like what you’ve built. The platform is easy to use…but it’s just so dark."

I’ve heard this many times. As a math nerd, I used to counter with the stats — like 3 in every 4 Gen Zers (the next generation of runners) prefer everything from texting to TikTok in dark mode.

But I realized that for a race, the "correct" aesthetic isn't about a trend. It’s about identity.

Whether it’s customizing layouts, showcasing sponsors or tailoring the registration page to the race’s colors, the site should feel unique. Like your own digital front door.

Previously, that level of customization meant hiring an expensive web agency or managing a complicated WordPress plugin.

Now, thanks to our AI-powered site builder, you can get a digital front door for your event exactly how you envisioned it. No need for WordPress, Wix or Squarespace.

Yesterday, I even set up a new site in a few minutes — entirely custom.

If you’re interested in seeing how a site looks, check out a few examples of recently designed sites:

• Christina Chambers Twilight 5K

• Ring It On 5K

• National Lymph Walk

If the word "builder" makes you nervous — it shouldn’t. You don't "build" this site as much as you "describe" it.

Simply talk to the AI like you’re describing a vision to a painter, and it creates the site in real-time.

— Ian

Why I do the work

There are tons of annoying parts of my job. But I tend to forget them when I receive an email like this. Thank you Jessica and the Read Write Run 5K team!

ICYMI: a brief history of races

Last year, I wrote a brief history of races.