Monopoly money

Monopoly money

It used to bug me that I could easily spend hundreds of dollars booking a flight or buying Sixers tickets on my phone, yet signing up for a 5k felt like an arduous process. Even though I was spending less money, it felt like a lot more work. I was passionate about running races so I was willing to push through, but I feared that others would not do the same.

That's why one of our goals with Run The Day’s new platform is to make paying so easy that participants feel like they are registering with monopoly money.

We’ve experienced a quick win here with over half of transactions now occurring via Apple Pay or 1-click secure payments through Link. Stay tuned for a full pie chart that breaks down how payments are made through Run The Day.

In a world in which big companies have spent huge sums of money training us to think that stuff is valuable (spoiler: stuff is not as valuable as you think), registering for community races and donating to great causes should be just as easy as buying that stuff.

— Ian C.

Tech Update

• Feature Release: SMS texting.

• How to Use: In the community section of the Run The Day dashboard, click ‘Send SMS Text’, select audience and enter text along with a link to your registration page.

• Benefits: We’ve seen 5%+ click through rates on texts with as many as 50%+ of those clicks converting to registrations.

How people pay on Run The Day’s platform

Takeaways:

• More than half of registrations through Run The Day’s platform rely on Apple Pay or 1-click payment through Link

• 1 in 4 transactions use Apple Pay (or Android Pay to a lesser extent)

• Customers tend to spend 10% more when using a mobile payment method like Apple Pay so allowing frictionless payments is like getting participants to pay with monopoly money

Customer Spotlight: Helping People Fight Cancer with Stacie and Kevin Cain Memorial Foundation

@goruntheday

Stacie and the Kevin Cain 5k had a beatuful day for their run/walk on Sunday. It was a great event! #RunTheDay #kevincain #5k