Speed & certainty

Back when I worked in investment banking, I was surprised to learn that the winning bid wasn’t always the highest price.

Many acquirers pitched speed (how quickly they could finish diligence) and certainty (their ability to actually close the transaction). Some even offered the sellers a chance to roll ownership into the new entity to get a “second bite of the apple” that could become an even bigger payday down the line.

While the race industry is very different from M&A, I try to apply these same lessons at Run The Day.

Yes, we work hard to keep our costs low. But we prefer to compete on speed, certainty and future growth.

• Speed: we can launch your registration in minutes (not days) and respond quickly to questions and issues.

• Certainty: we have been working with races for 20+ years.

• Second bite of the apple: we like to help races grow over time. By aligning our interests, we believe that we can build something bigger together.

Not everyone thinks this way — and that’s okay. Some people focus on saving every penny today, even if it means missing out on bigger opportunities tomorrow.

We take the opposite approach. Every dollar matters, but we prioritize building long-term relationships that help races grow year after year.

It’s more rewarding, more sustainable, and frankly, a lot more fun.

Have a great July 4th!

-Ian

GO!!!

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