Tasks to purpose

It’s rare that a eulogy lists off every task that someone accomplished during their life.

Eulogies tend to center more on the type of person someone was, how they lived their life and the impact that they had.

In other words, eulogies focus on a life’s purpose.

So, it should be good news that jobs are transforming from being task-based to purpose-based.

At least, that is what Nvidia founder Jensen Huang recently shared on the No Priors Podcast.

Becoming less task-based gives our jobs more opportunity to fulfill their purpose.

The elimination of tasks has already started with viral AI tools like OpenClaw now able to complete online forms and Matt Shumer declaring in his viral piece Something Big is Happening that AI is coming for any job that happens on a screen — not someday, it’s already happening.

It begs the question, will Run The Day even exist in the future? After all, the core use of online race registration platforms is filling out an online form and submitting payment.

1. We’re preparing for a world where race registration doesn’t happen through online forms — instead AI assistants share participant information and payment details with the race. Expect another exciting update from me on this topic in weeks (not months).

2. Run The Day’s software helps with the task of completing forms and taking payment. Before online forms it was paper forms and after online forms it will be through AI. But that was always a task, not our purpose.

Our purpose is to bring communities together and we do that through races.

If AI can remove tasks so we can better achieve our purpose, that would be beautiful —and improve future eulogies.

— Ian

Resources for Race Organizers

• ASICS acquires GetMeRegistered

• What to look for in a race registration platform in 2026?

• Custom Websites for 5K Races in the Age of AI