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Why races are important
Over 80% of races in the USA happen from April to November. So, the beginning of April means that race season kicks off across the country.
At the start of a new race season, I wanted to share 4 reasons why I believe that races are important.
Unity: races unite communities.
Everyone comes together at races without a care for religion, politics or skin color.
Causes: races raise money for great causes.
By hosting a race, great community organizations like charities, schools and townships raise money to fund their operations.
Wellness: running makes people feel better.
Races motivate people to run, which makes them healthier.
Memories: races create memories.
Many or our days can be monotonous and easily forgotten. Races provide lifelong memories that we remember on our deathbeds.
Thank you for reading. If you organize a race, thank you for making the future a bit brighter!
-Ian
9 social media strategies to grow your race
Choose the right platform (hint: Zuckerberg)
Utilize features like events, groups and hashtags
Create compelling content like impactful stories and catchy short-form videos
Leverage influencers and user-generated content (UGC)
Engage with your community through polls, comments and stories
Use paid ads to target nearby runners
Create urgency with price increases and limited time offers
Track, analyze and optimize
Share post-race highlights, success stories and thank you messages
Create your race page in 5 minutes
Easy, fast and smooth
Ian CampbellCEO @ Run The Day Uniting communities. |