Robots talking to Robots

I wrote last week that it’s now easier than ever to create a website for your race.

As much as I am a fan of AI (much more a fan than I am of the software stocks that are down 25% this year due to the AI disruption), there are plenty of times that I give AI a task only to have it done completely wrong.

As the big AI companies work to improve their products, I wanted to share several of my favorite prompts to give our AI website builder.

Whether you use Lovable, Vercel, or Run The Day's AI site builder, instead of just getting mad when AI does something wrong, try providing one of these prompts to help you get a better result (don’t hesitate to copy/paste these directly).

1. SEO / GEO Optimization (no visual changes): You are an expert in SEO and local event marketing. Review the entire webpage and provide recommendations to improve SEO and GEO performance. Do not change any visible design, layout, or on-page text. Focus only on behind-the-scenes improvements (metadata, schema, alt text, page speed, internal linking, etc.).

2. Countdown Under Hero CTA (with Social Proof): Add a subtle countdown timer directly below the main CTA in the hero section. The countdown should display: "$40 price ends in [dd:hh:mm:ss]" and expire on [insert next price increase date] at midnight. Include a small line of social proof beneath the countdown reading: "1,000+ runners already registered." Keep the design clean and not overly promotional. Ensure the countdown is visible on both desktop and mobile without requiring users to scroll. Do not change any existing text or layout.

3.  CTA Optimization (Conversions): You are an ecommerce conversion expert. Recommend updates to improve CTA click-through rates, including size, color, contrast, and button text. Focus on increasing registrations while maintaining a clean, non-salesy design. Do not change page layout or remove existing elements—only suggest optimizations.

4. Sponsor Section: Add a new section titled "Thank You to Our Sponsors."
   Include the provided logos in alphabetical order. Ensure all logos are evenly sized, spaced, and aligned for a clean, professional appearance. Do not modify any existing sections or layout.

As we humans talk to our fellow humans, let’s let the robots talk to robots!

— Ian

UltraSignup vs. Run The Day